Authenticity is Magnetism of the Highest Order

On the strange relationship between knowing yourself and getting what you want.

I’ve never really liked the word authenticity.

It’s become one of those words that the culture’s used so often that it’s almost collapsed under the weight of its own meaning. Brands are authentic. Influencers are authentic. Leaders are authentic. Everyone is being encouraged to “show up authentically”, which usually seems to involve talking to a front-fa…