Extra Curricular | Substack

Recent posts

Ideas I Have No Business Pursuing #01

Business ideas I need someone else to start, so that I don’t.

Sep 2 • Extra Curricular

Martha Wants a Yacht

A very short note on wanting what you want.

Aug 31 • Extra Curricular

Creativity Will Be the Currency of the AI Age

My 6 predictions for what lies ahead.

Aug 10 • Extra Curricular

Authenticity is Magnetism of the Highest Order

On the strange relationship between knowing yourself and getting what you want.

Aug 7 • Extra Curricular

Taste Is a Muscle

Why developing better taste has almost nothing to do with aesthetics.

Aug 7 • Extra Curricular

Instagram is a Wasteland

But where do brands go now?

Jul 16 • Extra Curricular

The Cult Brand Formula: Decoded

How cult brands like Erewhon, Rhode and Alo Yoga turned belonging into big business, and what the next wave can learn.

Jul 10 • Extra Curricular

Is Influencing Dead?

Or has it just changed shape?

Jul 8 • Extra Curricular

Email is Dead (Again)

Why no one’s reading your newsletter, and how to bring it back from the dead.

Jun 27 • Extra Curricular

Extra Curricular

Extra Curricular

Essays on taste, instinct, brand, business and the art of becoming creative.

Extra Curricular

Essays on taste, instinct, brand, business and the art of becoming creative.

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Extra Curricular

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