Extra Curricular | Substack

Recent posts

The Art of Making a Scene

The Wolf Gang × Fenton & Fenton, and a masterclass in creative chemistry.

Oct 25 • Extra Curricular

A Masterclass in Looking

How to refine your taste in an age where everyone is looking at the same things.

Oct 22 • Extra Curricular

Ideas I Have No Business Pursuing #02

Business ideas I need someone else to start, so that I don’t.

Oct 19 • Extra Curricular

Lore and the Lost Art of World-Building

How a fragrance brand arrived fully formed, and made itself feel culturally inevitable.

Oct 15 • Extra Curricular

Borrowed Thinking #02

5 lessons from unlikely places.

Oct 11 • Extra Curricular

What It Takes to Become an Icon

Can iconicity be reverse engineered? I’ve been trying to work out the formula.

Oct 7 • Extra Curricular

Is being opinionated a bad thing?

IMO conviction is a competitive advantage.

Oct 4 • Extra Curricular

The Useful Dysfunctions of Being a Founder

My list of 24 prerequisites for becoming a founder.

Oct 1 • Extra Curricular

If You Want to Get Good at Brand, Start Here (+ a free Ebook)

The unofficial curriculum I’d give someone who wanted to get genuinely good at brand: The books and rabbit holes that taught me to be a leading…

Sep 28 • Extra Curricular

Extra Curricular

Extra Curricular

Essays on taste, instinct, brand, business and the art of becoming creative.

Extra Curricular

Essays on taste, instinct, brand, business and the art of becoming creative.

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Extra Curricular

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