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Creating the conditions for flow
What happened when I stopped treating flow as a happy accident and started building my life around it.
Sep 3
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Extra Curricular
2
2
Ideas I Have No Business Pursuing #01
Business ideas I need someone else to start, so that I don’t.
Sep 2
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Extra Curricular
1
August 2026
Martha Wants a Yacht
A very short note on wanting what you want.
Aug 31
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Extra Curricular
1
Creativity Will Be the Currency of the AI Age
My 6 predictions for what lies ahead.
Aug 10
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Extra Curricular
Authenticity is Magnetism of the Highest Order
On the strange relationship between knowing yourself and getting what you want.
Aug 7
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Extra Curricular
Taste Is a Muscle
Why developing better taste has almost nothing to do with aesthetics.
Aug 7
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Extra Curricular
1
July 2026
Instagram is a Wasteland
But where do brands go now?
Jul 16
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Extra Curricular
The Cult Brand Formula: Decoded
How cult brands like Erewhon, Rhode and Alo Yoga turned belonging into big business, and what the next wave can learn.
Jul 10
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Extra Curricular
Is Influencing Dead?
Or has it just changed shape?
Jul 8
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Extra Curricular
June 2026
Email is Dead (Again)
Why no one’s reading your newsletter, and how to bring it back from the dead.
Jun 27
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Extra Curricular
Welcome to Extra Curricular
On curiosity, observation and the cultivation of a creative life.
Jun 24
•
Extra Curricular
1
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