Subscribe
Sign in
Home
Notes
Archive
About
Latest
Top
Discussions
The Anatomy of My Ambition
The habits, obsessions and operating systems behind everything I’ve built.
Oct 26
•
Extra Curricular
2
1
The Art of Making a Scene
The Wolf Gang × Fenton & Fenton, and a masterclass in creative chemistry.
Oct 25
•
Extra Curricular
A Masterclass in Looking
How to refine your taste in an age where everyone is looking at the same things.
Oct 22
•
Extra Curricular
6
Ideas I Have No Business Pursuing #02
Business ideas I need someone else to start, so that I don’t.
Oct 19
•
Extra Curricular
8
Lore and the Lost Art of World-Building
How a fragrance brand arrived fully formed, and made itself feel culturally inevitable.
Oct 15
•
Extra Curricular
3
1
Borrowed Thinking #02
5 lessons from unlikely places.
Oct 11
•
Extra Curricular
3
2
What It Takes to Become an Icon
Can iconicity be reverse engineered? I’ve been trying to work out the formula.
Oct 7
•
Extra Curricular
2
Is being opinionated a bad thing?
IMO conviction is a competitive advantage.
Oct 4
•
Extra Curricular
5
The Useful Dysfunctions of Being a Founder
My list of 24 prerequisites for becoming a founder.
Oct 1
•
Extra Curricular
3
2
2
September 2026
If You Want to Get Good at Brand, Start Here (+ a free Ebook)
The unofficial curriculum I’d give someone who wanted to get genuinely good at brand: The books and rabbit holes that taught me to be a leading…
Sep 28
•
Extra Curricular
13
Borrowed Thinking #01
5 lessons from unlikely places.
Sep 20
•
Extra Curricular
14
1
Increase Your Surface Area for Success
Why being in the right place at the right time has less to do with luck than we think.
Sep 17
•
Extra Curricular
13
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
